Retailers from Macy's to Amazon (AMZN.O) launched deals as early as October and are likely to offer additional discounts closer to Christmas, Macy's CEO Jeff Gennette told investors this month. Waffle chart with survey data from the National Retail Federation shows the rising number of returns in US retail sales from 2018 to 2022. "I think people are going to still spend on travel and leisure activities that might be online and not necessarily in stores," said Jimmy Lee, CEO of The Wealth Consulting Group, which holds Amazon shares. On Thanksgiving day, they shelled out $5.6 billion online, Adobe said. Eastern on Black Friday, a 7.4% increase compared with last year, data from Adobe Analytics showed. Shoppers spent an estimated $7.3 billion online through 6:30 p.m. The rise of online shopping has reduced the importance of Black Friday as a single-day event. but has gone global, as well as moving online. The Black Friday tradition began in the U.S. shoppers plan to spend an average $875 on holiday purchases - $42 more than last year - with clothing, gift cards and toys at the top of most shopping lists, according to a survey of 8,424 adults conducted in early November by the National Retail Federation. from Thanksgiving to Cyber Monday in 2017 to 2023, with 2023 as forecast. Area chart with data from Insider Intelligence shows retail e-commerce sales in the U.S.
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